Social Media Advanced is an all-in-one social media package that covers major social media channels. The service includes unique content creation, brand monitoring, Facebook ads management, and other social media activities.
- All-in-one social media package covering all social media activities for the business with specific activities and dedicated social media hours for custom requirements of the business.
- Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
- Total social media strategy covering all aspects of online branding and social media – branding guidelines, persona, response protocol/escalation process, comments management, engagement strategy, content strategy, and verticals.
- Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
- Traffic – generate visitors to your website
- Awareness – generate awareness for your brand or for specific parts of the brand
- Conversion – push specific products and lead users to a landing page where they can convert
- Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
- Customer Service – focus on providing customer service or taking in feedback from customers
MONTH 1: CAMPAIGN SETUP AND STRATEGY
- Social Media Audit
- Social Media Playbook
– Buyer Persona
– Communications Objective
– Content Strategy and Content Vertical Themes
– Response Protocol/Escalation Process
– Message Flowchart for Comments Management
– Tailored Audience for the Page
- Account Creation and Optimization
- Profile Picture and Cover Photo Creation
MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
- Monthly Content Planning
- Content Creation and Posting:
– 14 high-quality graphic posts every month
– 8 high-quality curated articles every month
- Monthly Social Media Paid Ad Campaign Management
– Ads Creation (2 per month, graphics with text)
– Campaign Budget Recommendation
- Ad Hoc Social Media Hours
– Three hours dedicated to ad hoc tasks on custom content, contests, analytics, reports, or strategy
- Follower Growth
- Monthly Social Media Report for Facebook
– Social Media Snapshot (Overview)
– Network Growth/Reach
– Engagement Report
– Content Report/Content Consumption
– Performance Analysis and Recommendations