What Does Your Business Website Need to Succeed?

A business website is a modern-day welcome mat for most companies. It needs to be attractive, relevant and functional in order to attract viewers and pique their interest in your products or services. Here are several significant website elements that can help to develop and grow your customer base.


A professional website should project a shining image of the organization that it represents. Viewers who look for the site or stumble upon it should notice inviting features immediately that make them want to stay and browse. The design includes the layout, theme, and arrangement of information. The color scheme is also important. It can represent the company’s colors or simply be black and white for a minimalist look. The font size should be easy to read, and the navigation bar should include enough tabs to make the site interesting rather than overwhelming. Smashing Magazine explains, “For effective web design, the first thing to remember is: don’t make users think. According to Krug’s first law of usability, the web-page should be obvious and self-explanatory. When you’re creating a site, your job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons, and alternatives.”


Site visitors should be able to easily click on the webpage links that take them to where they want to go. The keywords should be relatable and descriptive to help viewers navigate the site to find what they want. All links should be checked periodically by the site administrator to ensure that they work.

About Us Page

An “about us” page can describe the company’s founding and a brief history. It may also mention key figures and noteworthy achievements or awards. This section helps readers to understand the context of the organization.

Organized Content

Website content needs to be organized logically. Headers help readers to find topics they are searching for quickly. Webpage links and embedded links should be highlighted for quick reference. All sections should be formatted as relatively short paragraphs that are readable and informative. Each page should have generous margins and adequate white space between sections to avoid a cluttered look. Crazy Egg also recommends, “your website should be simple to use, potential customers who encounter even one problem, distraction, or complication might not follow through and purchase anything. If they have trouble finding something, the chances of them going somewhere else to get their answer are high.”

Product Descriptions

A product description may be your customer’s first or only exposure to your product, so it is important to use clear photos, succinct but detailed definitions or descriptions and easy-to-read numbers and print.

Customer Reviews

Encourage customers to leave online reviews at your website or post those that you receive by email or other means. Podium cautions, “As a general rule of thumb, don’t incentivise online reviews. Offering an incentive in exchange for a review may lead to a biased review that might not accurately reflect that specific customer’s experience. You may argue that it’s just business and you will do whatever it takes to increase revenue for your business. I admire that tenacity, but some online review platforms like Yelp do not.” So you should make sure that customers that leave reviews understand that by leaving a review they aren’t guaranteed anything in exchange, and that the rating of their review doesn’t affect the incentive. Ultimately, consumers often prefer to learn about a product of interest from those with experience using it. You can also post testimonials from associates or clients who share impressions about the company or its employees and products.

Social Media Links

A website’s homepage should include links to the company’s social media profiles. This enables visitors to access more relevant information from different sites. Sidebars with recent or exciting social media quotes could also be posted on the homepage. The Social Media Monthly explains, “by including social share and follow buttons onto your website, you’re providing the opportunity for your content to become shareable, with viral potential. This can increase awareness to your company, and provides a free marketing tool for your marketing team to utilize as shareable content is a great way to keep customers entertained and up-to-date.”

A Blog

Many businesspeople publish a blog, posting a couple of times weekly or once every few weeks. Readers appreciate a well-written blog that offers in-depth information about the company’s operations, its leaders or its product line.

Contact Information

A company’s contact information, including its telephone number, fax number, and email should appear on the homepage. Interested viewers will want to find this information quickly rather than have to hunt for it. A good website is a primary marketing tool. Use yours effectively with these tips.


If your business needs an astounding website that will stick out and get noticed by your customers, then let World Space Media help!

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